Touchdown! - Case study

November 6, 2017

Chicago Metallic Helps University of South Carolina Score with Players and Fans.

When the University of South Carolina (USC) Gamecocks football team takes the opening kickoff to the roar of a thunderous Williams-Brice Stadium crowd, a win is recorded before a single touchdown is achieved. That win goes to USC’s athletic and facilities management teams and their strategy for attracting talented players and generous alumni.

Part of the highly competitive Southeastern Conference (SEC), USC has invested nearly $30 million in improvements and renovations to the Williams-Brice Stadium over the past decade. The work is part of USC’s strategy to attract talented players, build championship teams, and gain the continued financial support of fans and alumni.

In a brochure used to generate alumni funding, USC notes that, “Our pursuit of championships will be mirrored with the accommodations provided for our fans while cheering along.” Since 2009, Rockfon products have helped those accommodations take shape in beautiful and dynamic stadium spaces. 

Players Lounge: Dressed to Impress 
When football recruits and their parents walk into the newly renovated Players Lounge, they immediately see the commitment USC is making to sustain a program that battles for championships. For the players, the lounge is viewed as a reward for a job well done. According to Todd Sease, architect and co-owner of Jumper, Carter, Sease Architects, “The University wanted the ‘wow’ factor in this space – an atmosphere that was extremely upscale and very sleek.” Sease delivered it by creating a high-tech look throughout, with special areas of the lounge defined by a variety of materials and finishes. 

One of the most dramatic spaces is the barrel vault ceiling that joins the Players Lounge concourse and locker room. Created using Rockfon Planar® Linear Metal Panels with a Reflective Chrome Finish, the ceiling conveys a feeling of glitz and excitement that aligns perfectly with the high-energy atmosphere of elite-level college football. Areas of the Players Lounge designed for watching the game on big screen TVs, playing pool, or chatting with recruits and families, feature a more subdued design, while maintaining an atmosphere of sophistication and exclusivity. In these areas, Sease used Rockfon Open Plenum CubeGrid™ custom designed by Rockfon in a garnet color to match the USC team colors. Throughout the Players Lounge, Chicago Metallic 15/16” 1200 Seismic suspension system is used along with 6” Rockfon Infinity™ Perimeter trim to provide a smooth finished look. 

Donor Suites: Game Day Rewards
A championship program depends in part on the generosity of alumni donors. In return for their financial support, USC rewards donors with luxurious suites for viewing games, enjoying food and drink, and socializing. During 2009 and 2010, several suite areas were upgraded with Rockfon products chosen...

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